Marketing de ativação

Origem: Wikipédia, a enciclopédia livre.

marketing de ativação é uma nova ferramenta do marketing promocional, realocando essas ferramentas de forma estratégica e integrada ao composto de comunicação.

A ativação de uma marca ou de um produto pode ocorrer tanto em sinergia com sua campanha publicitária, quanto em ações isoladas - independente de campanhas convencionais de mídia. De uma forma ou outra, o marketing de ativação tem sempre enfoque no posicionamento da marca e na comunicação integrada. Integrada entre si e integrada com toda a estratégia de marketing do cliente.

O marketing de ativação torna concreto ao público-alvo os conceitos e valores nos quais são alicerçadas as marcas, aproximando-as do consumidor e, mais do que isso, tendo esse consumidor como o ponto central das ações.

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